What is Veeva CRM Engage Meeting?
Veeva CRM Engage is a video conferencing solution embedded in Veeva CRM that enables sales reps to facilitate virtual meetings with HCPs. It offers a simple and compliant means of delivering approved CLM content from anywhere in the world.
How is Veeva Engage used by the pharmaceutical industry?
Field teams use Veeva CRM Engage Meeting to present the same content to HCPs as they would via a digital sales aid in a face-to-face meeting. This is particularly useful in the current climate, with many reps and HCPs continuing to work from home.
Because Veeva CRM Engage Meeting sits within Veeva CRM, it ensures all content delivered to HCPs is compliant. This is not possible with third-party video conferencing solutions such as Skype, Zoom or Microsoft Teams.
Who benefits from effective use of Veeva CRM Engage?
When used effectively, Veeva CRM Engage can be beneficial for sales reps and HCPs alike, with efficiency one of the main advantages. HCPs can join a meeting from any device at a time that suits them – eliminating travel time or additional software installations – while field teams have the ability to accommodate more meetings in a single day.
Other key features of Veeva CRM Engage include:
- Activity tracking – with approved Veeva CLM content being presented, actions can be tracked and recorded in the CRM – allowing for a greater level of customer analysis.
- Content effectiveness & HCP sentiment monitoring – when set up in line with best practice, multichannel data and insights around every interaction are gathered and updated in Veeva CRM in real-time.
- Strict regulatory compliance – only approved, compliant content can be shared, so the risk of inaccurate materials being displayed is nullified. Invitations can also be delivered via Veeva CRM Approved Email.
- Remote ordering capability – sales reps can share the order capture screen directly with HCPs while negotiating quantities and discounts on all products in their portfolio.
What is Veeva Approved Email?
What is Veeva MyInsights?
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