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Consultancy

How does twentyeightb help pharma teams unlock the potential of their CRM/CLM platforms, maximise the impact of their digital solutions and harness the data they generate?

Strategic CLM & CRM solutions

We use all of our 13 years of experience across 17 different pharma companies and a vast number of agencies in the enablement of field teams as the orchestrators of great customer experiences.

By deploying our expert consultancy services we can set you on the road to achieving a 71% increase in sales and a 2.5x uplift in new patient starts through best practice iCVAs, rep-triggered emails and account planning dashboards.

The 28b Discovery Pathway takes a critical assessment of your CRM/CLM system use to identify gaps, opportunities and pain points with buy-in, functionality, set-up, processes, and content. Building you a roadmap to success across mindset, skillset and toolset and an accompanying executive report covering:

  • Content production process visualised with optimisation suggestions
  • CRM/CLM usage against best practice
  • 28bTechCheck benchmark visualisation
  • Quick wins for now
  • Future Workstream suggestions

To find out more email us at: [email protected]

Optimise your sales aids through data-enabled functional content that supports the field team in the sales process and call continuum, that measures impact, commitment and captures customer insights to the CRM.

  • Best practice workshop
  • Critical Materials Audit
  • Sales aid optimisation
  • Live co-creation
  • Data capture strategy

To find out more email us at: [email protected]

CLM

Enable orchestration with RTEs by providing the field team with a core suite of emails so they can connect the HCP to the right content at the right time.

  • Best practice workshops
  • Critical Materials Audit
  • Asset mapping
  • Core RTE suite

To find out more email us at: [email protected]

Make your data meaningful and actionable as we create in-workflow dashboards and tools that encourage the right behaviours and enable the field team to understand and meet the needs of each HCP over time.

  • Data strategy
  • MyInsights Dashboards
  • Hearts & minds

To find out more email us at: [email protected]

Meet our expert consultants

James Harper

James Harper

Founder & MD

James is a seasoned pharma veteran with a passion for healthcare and digital technology. His 26 years in the industry underpins our ability to use cutting-edge technology in a manner that is appropriate, compliant and in full support of brand strategy – for some of the industry's leading creative, PR and medical education agencies.

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Ben Keppie

Ben Keppie

Consultant

Experienced across both the medicine and product life-cycle through roles in the pharmaceutical industry - from clinical research to sales and marketing - all of which have included extensive CRM and CLM system usage. Ben is ABPI, Scrum Master and Veeva certified, while also holding a wide array of other industry-leading accreditations.

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Rachel Ng

Rachel Ng

Associate Consultant

With a background in biotech and pharma, Rachel is passionate about combining her interests in business and tech to better equip pharma companies with the right tools to thrive in a digital age. She was part of a business intelligence project and enjoys getting involved in new projects to diversify her skillset and support strategic growth.