What Is Veeva CRM Approved Email?
Veeva CRM Approved Email is an email platform built into Veeva CRM that enables pharma sales teams to send tailored, approved content to HCPs, while remaining compliant. Available on online and mobile CRM platforms, it helps reps connect and facilitate personalised interactions with hard-to-reach customers.
Veeva Approved Emails utilise HTML, can be tailored for specific HCPs and are managed centrally through Veeva Vault to ensure compliance. To use them, all the rep needs to do is choose an account in the Veeva app, select an email template, make the adjustments they need, and send.
How are Veeva Approved Emails used by the pharmaceutical industry?
Field teams use Veeva Approved Emails to share engaging, compliant content with customers, enabling them to start a dialogue with HCPs who can’t accommodate a face-to-face meeting, or continue the sales conversation following an initial HCP interaction.
All documents are stored in a secure, cloud-based content management application, so messaging remains compliant and up-to-date, no matter when an email is sent or opened. With easy access to pre-defined templates and approved content, sales reps can share content in just a few taps, at any time of day.
Veeva Approved Email also offers detailed reporting, with reps able to check the status of what’s been sent, opened or clicked in real-time – allowing for better customer follow-ups.
Who benefits from well-built Veeva Approved Emails?
Veeva Approved Emails offer benefits for both HCPs and sales reps. As content can be tailored to the requirements and preferences of the HCP, they will typically respond more positively to a Veeva Approved Email than a personalised ‘blast’ email or handwritten plain text email, which tend to present issues with compliance.
Connecting with customers on a personal level is likely to result in better sales outcomes, in any sector. Stats from Veeva show that Veeva Approved Emails achieve a 40% open rate, and an average click-through rate that is six times higher than blast emails. This combination of personalisation, compliance and effectiveness makes Veeva Approved Email an attractive tool for any pharma sales rep.
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