HCP engagement with purpose.

Getting the attention of HCPs has never been more challenging or more competitive. It’s time to engage with purpose.

Content revolution.

With 77% of content created for field teams rarely or never used, it is time for change.

Let’s enable your brand teams to create content that field teams want to use, while capturing key customer insights to the CRM to supercharge wider omnichannel activities.

Technology realisation.

CRM and CLM are critical tools in the orchestration of exceptional customer experiences, so why invest in shiny new tools when we can unlock the potential of your existing CRM and CLM to improve sales performance and accelerate commercial excellence.

Field engagement.

Are your reps confident in the use of the CRM, CLM content and the data it captures to orchestrate exceptional HCP experiences?

Let’s work together to empower them to add genuine value at every touchpoint with a HCP.

Our solutions.

Our solutions are founded on a deep understanding of Veeva and its value to brand, medical and field teams.

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iCVA (digital sales aid) development.

Accelerate sales performance by 71% with data-enabled, functional sales aids.

Rep Triggered Emails.

Connect the right content to the right customer at the right time with best in class Rep Triggered Emails for Veeva or IQVIA OCE.

X-Pages (MyInsights) Dashboards.

Make data meaningful and actionable for your field teams with Veeva X-Pages Dashboards.

Field Content Essentials.

Kickstart your field team’s journey to customer engagement excellence with a launch iCVA & suite of rep triggered emails.

Consultancy.

Surpass your competitors and enable your reps with our team’s CRM & CLM best practice knowledge and guidance.

Enable and empower you field teams to be the orchestrators of great customer experiences.

HCPs have never been busier, access has never been more difficult and budgets and field teams are under intense scrutiny, so it has never been more critical to maximise impact by partnering with deep experts in pharma CRM & CLM.

Veeva Content & X-Pages partners

Trusted by global teams in big pharma

IQVIA OCE & Salesforce Life Sciences Cloud partners

Veeva Vault CRM pioneers

We’re a proactive and curious team of excellence-focused developers, consultants and client services specialists, empowering pharma brands with industry-leading tools.

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individual Veeva certifications.

Veeva Vaults.

customer NPS.

Projects that get people talking.

What our clients have to say about twentyeightb.

“The team at 28b is extremely knowledgeable about the whole Veeva suite of resources available now but also importantly has insight on how these will evolve and change. This future-view on Veeva, a platform with a stated aim to dominate the pharma space, is extremely valuable.”

Aurora – Neil Crump, Chief Innovation Officer

“The team at twentyeightb have a deep technical and commercial understanding of the Veeva platform and how it can be optimised for brand success and selling effectiveness. The project we worked on together at GSK global is seen as highly significant and is expected to be a direct contributor to future brand growth.”

GSK – Colin Williams Global Product Lead – Veeva Rep Channels

“The iCVA, especially the insights questions, have led to more time with my HCPs. Customers that used to spend 30 seconds have been staying for 5-10 minutes because I am seeking their feedback and input through the call.”

AstraZeneca – Key Account Manager, US

Delivering genuine value to pharma companies, so they can return better patient outcomes.