Getting started with Veeva Approved Emails
We’ve worked with clients who have suddenly been told they need to build their next email in Veeva, but lack any knowledge of the platform or its capabilities. This is where we can help.
Our experienced Veeva consultants will start by giving you a simple overview of Veeva Approved Emails and how they can drive far greater engagement with HCPs than mass mailers, ultimately leading to more good sell outcomes.
By way of example, recent figures show that Veeva Approved Emails enjoy a 20% click-through rate, six times the industry average, and a 60% open rate, which is three times the industry average. With the right strategy, training, design and field force engagement, we can help your reps achieve open rates of 35%, compared to a 3% open rate for corporate emails.
The attitude of your reps and field teams will ultimately determine our approach. And by that, we mean their preferred method of engagement with HCPs. Equipped with this knowledge – and an understanding of your wider brand plan – we’ll show how your existing sales assets or email templates can be converted into fully-functional, engaging communication tools.
Quick turnaround Veeva Approved Emails
Veeva Approved Emails (VAE) can be a whole new world for some agency, brand and field teams. With the help of our experienced Veeva developers, we aim to demystify VAE for clients, providing a seamless, clean and frictionless experience.
Like all of our Veeva solutions, we always start by getting a handle on the client’s wider brand plan and sales model, so we can assess where Veeva Approved Email could fit in with their overall marketing strategy.
Once we have this information, along with the necessary assets from the client, we work quickly and cost-effectively to build their VAE templates, typically turning these around in one or two days.
Here’s a simple overview of our Veeva Approved Email process:
- Discuss requirements with client and build an understanding of their brand plan, sales model and customer segmentation.
- Client provides the assets that we need to build out the email – this could be a Word Document or PDF, for example.
- We will build the template while assessing the content against GDPR and any other compliance guidance.
- Template is tested across all of the main email clients (Gmail, Outlook, etc.), followed by internal QA and approval.
- Once the client is happy, we can upload the template directly to their Veeva Vault or simply supply the HTML files.
- We are then on hand to support the client in the testing, approval and final deployment of the VAE on their instance of Veeva.
Achieving excellence in Veeva Approved Email
While Veeva Approved Emails achieve significantly higher open and click-through rates compared to corporate, non-functional emails, there’s still an art to converting them into sales. With almost a decade of experience in Veeva, we can help you drive more successful engagements through Veeva’s integrated email platform.
We’ll analyse whether your content is the best fit for VAE’s functionality and features, such as fragments, tokens and drop-down lists – with a view to minimising ongoing costs, streamlining approvals, shortening time to market and delivering greater flexibility to users.
In addition, we will look to maximise customer insights for your field teams to help them use content effectively and identify potential sales opportunities. It’s important that a rep feels like they “own” their comms with an HCP, so we work closely with reps to implement personalised greetings and sign-offs using VAE’s free text function. This allows enough personalisation while ensuring the core content remains compliant.
By reducing friction for reps – for example, through integrating email sending into an appropriate CLM sales aid – we can help them send customised emails with one button.
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