What is Veeva CRM MyInsights?
Veeva CRM MyInsights is a new module for Veeva designed to deliver “Tailored real-time insights at the point of execution to drive better decisions”.
MyInsights provides access on the iPad itself to data ordinarily only visible at the back-end via expensive Business Intelligence tools and reports. Veeva CRM MyInsights is bundled with the standard Veeva CRM license which means if your reps currently use Veeva iRep then you also have access to Veeva CRM MyInsights.
Its open Application Programming Interface (API) and synchronisation engine give users the ability to carry around data from Veeva, or the underlying Salesforce platform, and receive updates whenever they can find a network connection, as well as integrating the results of their own activity in real time.
By engaging with your Veeva CRM MyInsights approved developer you can give your field force beautiful, intuitive and engaging dashboards that have the potential to inform and empower them to be even more effective in their territory planning, key account management and 1:1 calls with their customers.
What are the benefits?
Veeva CRM MyInsights empowers your field force to analyse their own data directly on the iPad before or after a call. Reducing the duration of the feedback cycle and closing the loop in real time means reps can see the results and act on them there and then.
Real-time access to data means a rep could be informed as they walk into a meeting that five minutes earlier the HCP was reading up on the drug they are about to present.
Consistent information delivery
Veeva CRM MyInsights provides a single source for all data. Field forces can access their MyInsights report in the same place they look at their account details, call history and plan their day; and there’s no need to manually correlate data from multiple different tools, which may not all be consistent with each other if their update cycles are not synchronised.
Integration with other channels means the reports can highlight to a rep if a given HCP has accessed materials via another channel. For example, if the HCP has been looking at a particular drug’s Prescribing Information, if this had been captured by the Salesforce cloud underpinning Veeva this information could be made available to the rep in order to inform the upcoming conversation.
Industry standard technology allows for massive flexibility in layout and design – anything that can be done on a web page can be done in Veeva CRM MyInsights. There are a number of existing dashboards provided with Veeva, but as they’ve been written using open standards, they can be customised to suit your individual requirements and preferences.
The depth of data analysis is not limited, although the recommendation would be to keep it light. Analysis can provide recommendations for the channels and messages which resonate most with a given type of customer.
Custom report layouts
This allows you to target the information reps require, where and when they need it. By using the flexibility inherent in an HTML5 presentation, data can be presented in multiple formats and using multiple analysis methods. For example, a territory manager may be interested in a cross-sectional view of data by area; a representative may wish to see a timeline view of their interactions with a specific HCP; and the team as a whole may be interested in a longitudinal analysis of overall trends in the franchise area. Reports can be account based or territory based.
The flexibility of the HTML reporting means your Veeva CRM MyInsights accredited developer can produce a wide range of dashboards. They can even be interactive, allowing reps to filter and drill down into the data to find the insights they need the most.
Heads Up: Veeva have just announced the Sunrise User Interface for Veeva CRM, combining MyInsights dashboards and intuitive user interface design to deliver powerful insights and more productive reps. Coming Summer 2018!
What can it look like?
Product sales trends reports
Territory level call activity filtered by product
Territory level dashboard visualising specific multichannel activity, e.g. approved email
Account level insights into call activity
Product inventory levels
So what do I do now?
If you want to empower your reps in real time, get in touch with a Veeva CRM MyInsights approved developer to evaluate feasibility and pull together a roll-out plan.
Here are our tips to help you achieve the full potential of Veeva CRM MyInsights…
1. Define each target audience and map out the key points in your business processes: This will help you identify the business processes that would benefit from an additional level of insight.
2. Proactively survey sales, training, marketing, medical teams, business informatics and other relevant stakeholders: This will help you establish the most important information they need so that your first set of reports are ready to go on launch day.
3. Work with your design agency and Veeva CRM MyInsights approved developers to build and deploy an intuitive and engaging Veeva CRM MyInsights dashboard: This will inform and empower your field force so they are even more effective in their territory planning, key account management and 1:1 calls with their customers.
Some real world applications to get you thinking…
- Measure and plan target customer coverage and call frequency
- Analyse product performance
- Evaluate customer engagement with multichannel activity
- Visualise activity by customer segmentation
- Track customer recruitment for medical education events
- Motivate and challenge field force by showing performance to target and/or rank against best and worst performers
- KOL profile summaries
- View product ordering status
To learn more about Veeva CRM MyInsights, please get in touch with our Veeva Level 4 certified digital development team on +44 (0) 1480 877 321 or drop us a line via our contact form to discuss how 28b can help you maximise the potential of Veeva CRM MyInsights for your brand.