With Veeva’s all new Brand Portals coming as part of their big 17R3 release in December, here’s our sneak peek of the most exciting features that are set to be unveiled.
What is a Veeva Brand Portal?
The Brand Portals will be offered as part of the current Vault licence fee and will support multiple brand levels, making it possible to have an above-brand portal with security rights for different users to the brands below that level.
What does this mean in practice? Ultimately, a single central source of global brand materials that maximises content reuse and compliance visibility. This content can then be accessed via a lower level affiliate Brand Portal where localised and approved versions can be held, accessed and reused.
Add in the ability to customise logos and colour schemes and the new Brand Portal will offer a much more bespoke, brand oriented user experience.
The Portal will also be available for Med Comms and Value Comms (Promomats) vaults, with all Vault content being accessible via these Portals. Users with access to multiple Portals land on a Portal Selector page at login and can select the Portal they want to enter from there. These Portals have the potential to become a one stop shop for many key communications projects such as Value Communications Toolkits. Keeping everything in one place and reducing the admin and compliance burden dangles the tempting potential of significant savings for Pharma. This is especially true when compared to the alternative of building and hosting such tools on various disparate generic platforms such as SharePoint, Joomla and Huddle.
What will a Veeva Brand Portal be like to use?
This time around Veeva have really gone all out to create a bespoke user experience by introducing a number of useful new widgets and tools. Here’s the low-down on the new features.
A slide carousel provides quick access to documents in an intuitive fashion.
A series of top level filters form a quick access toolbar for direct links to relevant materials:
- Market Access
Further sections of the portal home page offer rapid retrieval of relevant information and ability for brand managers to direct representatives and affiliates to the items of interest.
These are items specifically curated by the brand team.
Automatically generated by analysis of Vault downloads.
Automatically generated by date of upload.
Each item has a state and classification with colour coding, e.g. green for “Approved for Distribution”. This allows rapid assembly of a presentation using the most appropriate materials.
Brand managers can set announcements on their page, alerting users to updates, perhaps highlighting new or prime content.
There is a search facility to find materials containing a given text or tag (provided the content is semantic).
Results are presented in a Tile view to allow for rapid identification of the correct asset.
Faceted Search allows for filtering of the results to narrow down to the area required (e.g. CLM Presentations, Market Access Materials, References).
It is also possible to filter by owner, reviewer, country, status and product. So for example you could specify all UK materials for Cholecap which are waiting for approval and have Joe Brown as the reviewer.
Vault now allows capture of metrics on viewing, downloading and rendition downloads of materials from Vault.
- Total document activities
- Total downloads
- Total copies
- Usage by channel (E.g. each brand accessing common materials – helicopter view)
- Most popular document types
- Most popular documents
- Most active users
These metrics are available in an easy-to-view dashboard.
Referencing in Vault
All references are now linked up – blue highlights in the rendition within Vault connect up to the source reference document that will appear in a popup window. The specific aspect of a reference document will be found, with no need to switch into annotation mode or review one by one in the annotation pane.
It’s also now possible to link internally to a document, in the same manner as using # anchors in HTML pages.
Bookmarks now connect directly to the area in the document where the bookmark was placed. These features enable users to navigate large and unwieldy documents much more quickly and easily.
Are Veeva Brand Portals a positive development?
With these enhancements, Veeva have moved away from Vault being a simple repository with a user interface geared towards more IT-savvy users. It is now possible to create an attractive, intuitive and easy to access portal to pull together content that is accessible to all. Veeva Brand Portals looks set to maximise the benefits of a single source approach to digital asset management and further streamline the creation-approval-distribution cycle – a development that Pharma has been crying out for. We’re sure that the team at twentyeightb won’t be the only ones looking forward to Veeva rolling this out in December.
For more information look out for Veeva’s Brand Portal Public Education Webinar to be held this January 2018. Or if you’re interested in learning more about the services that we offer as Veeva CLM development specialists, feel free to get in touch with our team of experts.