What is Agnitio?
Agnitio is a digital software solutions provider, specialising in multichannel marketing tools for pharma and life sciences. Its primary products are Rainmaker and Sharedoc.
What is Agnitio’s Rainmaker CLM?
Rainmaker is the primary multi-channel closed loop marketing (CLM) product offered by Agnitio, which integrates with Sharedoc to provide an end-to-end solution for digital content delivery to healthcare professionals (HCPs).
What is Sharedoc?
Sharedoc is a cross-platform solution available for both Apple and Microsoft devices (laptop and tablet). It enables the delivery of content to HCPs and patients in HTML5 format, as well as PDF, PowerPoint and Word. It integrates with Rainmaker to provide a seamless mechanism for providing leave-behinds and patient information directly from the same shared content source as the brand marketing assets.
Why use the two in conjunction?
Using Rainmaker and Sharedoc together allows HCPs access to a wide variety of consistently branded and approved content; while allowing the brand team to follow trends and improve their messaging.
Pharmaceutical representatives can increase their reach and power by using the Rainmaker software to provide tailored engagement for their presentation via a range of different channels and using far more engaging and interactive content than the static slide approach previously deployed. Fully integrated webinars and compliant email allow for a mass-spectrum delivery; hitting multiple targets with a single effort.
Who would use Agnitio?
Both local pharmaceutical representatives and HCPs can directly access content in Rainmaker since it provides an integrated experience for representatives to provide face-to-face or remote detailing together with self-guided, on-demand detailing directly by HCPs.
Delivering for Agnitio
The primary mechanism for content delivery in Rainmaker is HTML5 containers. It is also possible to use PDF or PPTX files, however, doing so limits the flexibility and does not provide an interactive or engaging experience for the ultimate end user.
By choosing carefully a single HTML5 file can be reused in multiple presentations. Planning a sensible architectural approach in advance enables the same content to be deployed across multiple devices (laptop, tablet, Apple, Microsoft) and platforms (edetailing, remote Detailing, webinar, compliant email).
Rainmaker uses ‘slides’ which then fit with ‘modules’ to form a presentation. As with other Digital Sales Aid platforms, developers are able to automate aspects of the build process in order to programmatically share content between slides and ensure a consistent set of messaging and branding.
While Rainmaker does include localisation tools to translate and adapt global content for regional markets, in our experience it is usually better – budget permitting – to create custom content for each region which can be more carefully targeted and designed to suit specific local needs.
Limitations
The Agnitio platform is not free and if you have already rolled out existing sales aids on Veeva or are using Salesforce as your CRM then while the integration with Agnitio is useful, it can create the inefficiency of running two platforms side by side. Using a single consistent platform for all your materials, deliverables and analysis is, of course, more effective and can prevent mismatched data.
Benefits
Once the first few interactions with HCPs have occurred the real benefits can start to be felt as Agnitio provides a full set of analysis and tracking tools which can be drawn together in the dashboard. These provide brand teams with deep insights into how their brand’s key communicators and accounts are performing.
It’s possible to integrate Rainmaker with existing CRM systems such as Microsoft Dynamics or Salesforce as well as pharma-specific platforms such as Veeva.
Using Agnitio can provide a number of benefits dependent upon the actual business case that underpins the drive to migrate content and activities into the platform. The wide range of different tools on offer is such that using Agnitio may improve everything from the strategic direction of marketing materials through to representative performance and even potentially managing PASS studies via the ShareDoc mechanisms. This allows HCPs to pull down content and share it with their patients, all while being tracked and analysed.
If you’re new to Agnitio or feel you’re not getting the most out of the platform, get in touch with us to see how we could help with your Agnitio projects.