twentyeightb

Digital Sales Aid Development

Whether you are working in Veeva or IQVIA OCE and know them as iCVAs, DSAs, edetailers or CLM presentations, we know how to make them the powerful selling effectiveness tool you need to enable your field team.

Optimising and enhancing your CLM presentations

According to STEM Healthcare research, “high quality, emotive, interactive eDAs deliver a 71% improvement in ‘good sell outcomes’ compared to simple eDAs.” If you’re looking to establish competitive advantage and fully leverage the role that Veeva or IQVIA OCE can play in empowering your reps to deliver results, then the inclusion of functional and interactive elements within CLM presentations can make all the difference.

At twentyeightb, we consult with you from the outset – reviewing the brand plan to identify opportunities to embed commercial excellence in the execution of the project. We’ll share examples of functional content based on our experience and suggest ways in which to structure content to effectively track data and encourage a two-way dialogue between rep and HCP. In turn, our expert software development team take your approved content and creative assets, transforming them into a fully functional, data-enabled iCVA that reps will be proud to present to the customers.

Now that you know edetailing can be so much more than a PDF on a tablet, why not empower your field team with industry leading digital sales tools?

Key Account Manager, US
AstraZeneca
"The iCVA, especially the insights questions, have led to more time with my HCPs. Customers that used to spend 30 seconds have been staying for 5-10 minutes because I am seeking their feedback and input through the call."
Julie Baker, Senior Copywriter
Salt Thinking
"I just wanted to say that the DSA looks great and THANK YOU so much to you and your team for doing such a great job at attention to detail. This is the first time in over a decade of doing digital sales aids, that I haven’t had to go back with hundreds of typos and missed elements. I can’t tell you what a relief it is, and it made it a pleasure to review, when I was dreading it. So thanks to you all!"

Our rep enablement solutions

Not found what you were looking for? We can offer expert consultancy and development across a number of aspects of Veeva CRM/CLM and IQVIA OCE.

Veeva Approved Email development

Veeva Approved Email development

From building Veeva Approved Email templates to reviewing their effectiveness, we help field teams unlock customer insights and potential sales opportunities.

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MyInsights dashboard development

MyInsights dashboard development

Harnessing the power of Veeva MyInsights, we build custom dashboards that give real-time visualisation of any data held within the Veeva system.

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CRM & CLM Consultancy

CRM & CLM Consultancy

Our experienced consultancy team are experts in the enabling field teams as the orchestrators of great customer experiences, through best practice omnichannel tools and techniques.

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  • Are you leveraging this functional content within your iCVAs?
  • Veeva Approved email integration for immediate follow-ups/ meeting invitations
  • Leave piece integration
  • Data visualisation
  • Finger-tip objection handlers (blades, pop-ups and hover states)
  • Animation
  • Videos (including background videos)
  • Augmented reality
  • Interactive dials, models and input fields for direct HCP interaction
  • Key message reveals
  • Budget impact models

Ready to empower your reps?

Ready to empower your reps?

Find out how our consultancy services help you to truly realise the role of the 'Orchestrator Rep'

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Functional content for first class iCVAs

Functional content for first class iCVAs

Take a look at some of our functional content examples in practice, to inspire your next sales aid

Watch our video