We are very excited to announce a strategic partnership with the newly launched creative agency, twentyeightc. This collaboration aims to provide pharma clients with comprehensive, purpose-driven solutions that seamlessly integrate creativity with execution. Like us, twentyeightc understands the importance of real world content usage.
If you’re a regular reader of our content on LinkedIn you would have heard us talking about the great content waste, with Veeva Pulse data showing that 77% of content is rarely or never used in the field. Our new creative partners, twentyeightc, share the frustration of seeing their creative efforts under utilised and they equally understand the importance of real world content usage. Unlike other creative agencies in the space, with their wealth of industry knowledge and focus on data-driven creativity, they design campaigns and materials with their practical application and effectiveness in mind. This means campaigns that actually get used – by reps, local markets or other stakeholders – saving our clients time and budget, and ensuring that HCPs receive genuinely useful and informative materials.
Founded by Zsofia Kopetka, Nicky King, Chessa Williams and James Harper, twentyeightc perfectly complements twentyeightb’s executional expertise by delivering strategic and creative solutions tailored for the pharma sector. This partnership reinforces our long-term philosophy of collaborating with creative partners and amplifies our shared mission to empower pharma.
“This is a game-changer for healthcare communications. For the first time, an independent agency partnership can offer fully integrated, end-to-end solutions under one roof. twentyeightc eliminates the silos that often hinder pharma communications, ensuring campaigns deliver on their full potential.”
James Harper, Founder 28b and Co-Founder 28c
At twentyeightb we enable and empower your field teams to be the orchestrators of great customer experiences. Our solutions, including data-enabled functional sales aids, best-in-class rep-triggered emails, and actionable MyInsights dashboards, are underpinned by expert consultancy on leveraging the benefits of CRM and CLM for optimal customer engagement.
The partnership with twentyeightc enhances our ability to support clients in achieving excellence wherever they are on their journey, from creative campaign planning and ‘the big idea’, through to development, data and analysis.
For more information about our new partners at twentyeightc, take a look at their website at https://28c.co.uk/.