Digital Done Right

Real people with real-world experience developing mobile, web and standalone software for business

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Digital Know-How

We live and breathe digital so even if you don't, together we will make your project a success

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Partners Not Competitors

Deliver cutting edge digital under your own agency brand with our white label service

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Digital Pharma

25 years industry and agency experience and 5 years real world experience producing tablet e-details, medical apps and cutting edge learn-anywhere CPD solutions

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Why white label?

We have 25 years healthcare and pharmaceutical agency and industry experience; we understand compliance and we work exclusively with agencies like yours - helping you win, deliver and manage your client's digital business.

How our white label offering adds value throughout your business

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We supply market-leading services backed by over 25 years of industry expertise

With pharma knowledge and digital experience we are ideally placed to help you not only get the most from your budget but deliver a project that exceeds your client's expectations.

We love a well finished application but form should not lead function, our real world development experience can guide you to make the right choices.

We are passionate about digital and are always investigating and learning how to use the very latest technologies and how we can apply them for our agency clients.

We are experienced hands at deploying across all major app stores both public and enterprise as well as numerous server environments and Pharma-centric distribution channels.

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See how we’ve applied our skills to achieve exceptional results

Firefighter holding iPhone with Bloke Noises app

For the 2011 Men’s Health Week campaign, the Men’s Health Forum charity aimed to encourage men to discuss health concerns more openly and seek advice from their local GP. Our task was to drive traffic to the new website where the campaign’s key messages could be delivered – all within a strict development window.

Targeting user engagement through social media

We created and launched a fun, engaging caricature and soundboard app that created a health profile, aimed at highlighting potential health issues of the user. Key to meeting the objective the app was carefully designed so that although thumbnails of the caricatures made on the app could be shared via Facebook, Twitter, SMS and email, the full image could only be shared and viewed in full on the Men’s Health Forum website. This website also served as a central hub for the app where each user was given a personal gallery of their created images.

National exposure leading to significantly increased traffic

The launch of the app was covered by BBC Radio 1 NewsBeat, the Daily Mirror, The Sun and the Daily Mail. This early promotion resulted in over 3,000 downloads. Overall the campaign increased traffic to the Men’s Health website by 120%. The app remains active on the App Store and still gains new users on a weekly basis.

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Our contribution

Person holding phone with Crisis Card app

The mental health charity MIND, working in conjunction with the Cambridgeshire and Peterborough Clinical Commissioning Group and the SUN Network, wanted to increase the reach and user experience of their paper-based Crisis Card tool. The Crisis Card helps people living with mental health issues manage and get help during times of crisis.

We were tasked with translating a well regarded and carefully designed tool into a mobile application that would be used by the widest possible audience, taking advantage of the functionality offered by mobile devices whilst maintaining the accessibility of the original paper-based tool.

Building on user feedback to provide an exceptional user experience

We designed and developed an application that stayed true to the core requirement of the user getting help from the right people, at the right time, in the right place. Stakeholder engagement was key to the success of this application so along with regular close communications with the SUN Network and the commissioners there were also user meetings held throughout the project. This provided extensive user testing feedback allowing us to ensure a smooth experience for the user.

Every day ease of use to provide security and peace of mind for users and carers alike

Launched in December 2013 at a venue in central Cambridge, the application has received praise from both users and care providers alike. It has already become standard practice for care providers to recommend its use to all service users who may potentially experience a crisis.

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Our contribution

Pharmaceutical rep presenting e-detail to doctor

A top-ten pharmaceutical company wanted to move their existing paper and laptop-based materials to iPad. The company asked its existing agencies to pitch for the business on a brand-by-brand basis. We worked with our client agency to develop a winning proposal, along with the subsequent iPad application for one of the company's top brands.

Building on proven market experience to expand client offerings

Based on our experience of pharmaceutical field sales and our knowledge of the iPad and its capabilities we helped the agency develop a proposal that, cost effectively, introduced interactive functionality along with global usage statistics and real time user acceptability feedback.

Strong core technology yielding superior returns

Our client won the business and with us developed the brand's core e-detail. The application was extremely well received by doctors and the marketing and sales team. The fast, cost effective and trouble-free development, along with the value added by the statistics and acceptability feedback secured our client agency similar work for the company's other key brands.

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Our contribution

Doctor holding iPad reviewing learning materials

In order to maintain their position as a leading provider of Continued Professional Development (CPD) training solutions to the pharmaceutical industry this medical communications agency asked us to develop a cutting-edge learn-anywhere CPD delivery tool that would engage users, meet strict accreditation criteria and be scaleable across their client base.

Understanding and applying the latest technologies to meet a clients needs

Working closely with our client agency and their team of training providers we developed an interactive, immersive learning environment that allowed the user to quickly and simply build their own personalised CPD learning page. From this "home page" users could quickly and easily view a wide range of learning resources such as videos, presentations and publications that aligned with their stated learning goals. The system tracked users' progress and after the correct amount of resource had been accessed would offer the user the chance to complete an assessed CPD test. If the user passed the assessment, the system automatically distributed a certificate along with a learning summary report they could submit as part of their CPD portfolio.

Future-proofing solutions to provide significant ROI

The whole system was developed as a framework with a sophisticated Content Management System (CMS) that allowed our client agency to upload and control all content as well as manage individual users. This functionality reduced their onward dependency on development services whilst allowing them to roll out the solution across their client base making it a core part of their service offering and a strong revenue stream for the agency.

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Our contribution

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Say hello

Whether you have a specific project in mind or just need some general guidance, we can give your digital venture the right start.

+44 (0) 1480 877 321

28b Ltd. Centenary House, St. Mary's Street, Huntingdon. PE29 3PE

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