With customer experience and trust driving 50% of the prescribing decision, how much opportunity are you leaving on the table?

Take our Field Orchestration Maturity Assessment.

From just 15 questions in less than 3 minutes, you can pick up immediate recommendations to help you on your journey to full cross-functional orchestration.

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How do I discover my opportunity gap?

This assessment will help you to measure and improve 3 things:

Immediate actionable recommendations
- Walk away with 2-3 prioritised insights and a clear next step to progress customer engagement impact.
Where you currently sit on the journey to customer engagement excellence
- Identify where you are now, and what your next most impactful move is through 28b’s FF-CEX framework built from over 15 years of industry experience and working with over 20 pharma companies.
How much commercial potential you are leaving on the table
- Find out whether your field team’s content, tools and engagement approach are affecting prescription rates – and what good looks looks like at your stage of the maturity journey.
- Find out what quick wins you’re currently missing that could accelerate behavioural change across the mindset, skillset and toolset spectrum.

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twentyeightb: The only field-first CEX digital transformation agency built exclusively for pharma

Over 15 years and 40+ global pharma companies – from rare disease to general medicine – we’ve helped brands stop wasting and start winning. As Veeva Content & X-Pages Partners, an IQVIA OCE Certified Marketing Agency and a Salesforce Partner, we’re also trusted by the biggest software stacks in the industry.

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Veeva Content & X-Pages partner.

Trusted by global teams in big pharma.

IQVIA OCE & Salesforce Life Sciences Cloud partners.

Veeva Vault CRM pioneers.

Trusted by your industry peers.

What our clients have to say about the Field Orchestration Maturity Assessment.

“The team at 28b is extremely knowledgeable about the whole Veeva suite of resources available now but also importantly has insight on how these will evolve and change. This future-view on Veeva, a platform with a stated aim to dominate the pharma space, is extremely valuable.”

Aurora – Neil Crump, Chief Innovation Officer

“The team at twentyeightb have a deep technical and commercial understanding of the Veeva platform and how it can be optimised for brand success and selling effectiveness. The project we worked on together at GSK global is seen as highly significant and is expected to be a direct contributor to future brand growth.”

GSK – Colin Williams Global Product Lead – Veeva Rep Channels

“The iCVA, especially the insights questions, have led to more time with my HCPs. Customers that used to spend 30 seconds have been staying for 5-10 minutes because I am seeking their feedback and input through the call.”

AstraZeneca – Key Account Manager, US

Don’t miss out on your orchestration insights.

Start the survey, it only requires you to answer 15 questions and takes less than 3 minutes. You’ll get immediate recommendations that can help you on your journey to full cross-functional orchestration.

Open the survey

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