Our Solutions

How does twentyeightb help agencies and pharma brand teams unlock the potential of their CRM/CLM platforms, maximise the impact of their digital solutions and the harness data they generate?

First class development for Pharma

Whether it’s adapting code to meet the specifications of individual CRM/CLM platforms or building bespoke interactive tools to strengthen your digital impact, we apply exceptionally high standards to all we do. Forged from decades of experience in the pharma marketing sector, our expertise will help you deliver high value digital solutions, on time, in budget and frustration free.


With our focus on collaboration with creative agencies and brand teams, our remit tends to extend to taking on the visuals provided and re-purposing these for the various pharma CRM platforms on the market, predominantly Veeva, but also MI Touch, Agnitio and Actis. Each platform has its nuances so our team provide the expertise to ensure your vision for the design doesn’t have to be compromised in development and your CLM content keeps your brand marketers and field force happy.

No matter which platform you use, we can develop high quality edetailing solutions that are 100% on brief. We take your designs and add value through the development phase – bringing to life the content that your field team present and share with HCPs. As Veeva Agency Multichannel Partners we understand compliance and ensure we deliver an effective solution within the confines of the individual CRM.

The clear and impactful presentation of data can be pivotal to market access. With our many years of experience within pharma and CLM development, we are well positioned to consult on the technological innovations possible in order to ensure that your products resonate with key stakeholders.

Are you extracting all the data that is available through your CRM? If so, are you reporting on it to drive improvements to your edetailing and empower your field sales team? There are so many untapped opportunities for gathering data and advanced analytics within pharma CRM’s such as Veeva and our team stay ahead of their development roadmap to ensure that you feel the benefit. If there’s information you need to see, then we can build a bespoke dashboard to suit.

Whether its a mobile app making use of augmented reality to extend you brand message beyond your exhibition stand or a case study presentation app with some dynamic features to engage local stakeholders, we can find a solution to maximise your impact on your target audience. Taking an idea through from conception to implementation is our strength and through effective collaboration with creative teams we make sure the event is a resounding success.

Whatever the format, we can paint a picture with your data that resonates and influences. Simplifying big data into something that makes sense and more importantly makes a point can be a tough nut to crack, so we take whatever data you have to hand and can add some flourishes to your visuals that help bring them alive on a tablet, presentation or website.

Our development expertise spans far beyond edetailing, positioning us to deliver bespoke digital support to your pharma marketing campaign. We have been developing mobile apps and responsive websites for brand teams and their creative agencies since 2011 so you can rely on us to help you deliver on your goals.

Short on budget or looking for a simple way to transition to Veeva CRM? Then we can provide an affordable and scalable solution. Veeva is a hugely powerful CRM, but sometimes a simple series of slides with stripped back functionality will suffice. With our-depth knowledge of developing for Veeva we’re well placed to assist in ensuring your designs come to life in a way that does them justice without the need for more elaborate transitions or interactive elements.

Consultancy Services for Digital Pharma

Using all our experience of the pharma industry, CLM development and the two in combination, at twentyeightb we can provide a consultancy service that maximises the impact of your projects while improving communication, efficiency and profitability along the way. If edetailing is a step into the unknown, then it makes perfect sense to speak to the experts.

Expert consultancy

Are there knowledge or skill gaps in the management of your digital sales aid development project? We provide a wealth of experience in managing the process; from the initial requirements gathering through to the execution of the design visuals as a useful, usable tool for the reps and HCPs that they present to. We provide valuable advice at every point in the process to ensure that compatibility of the sitemap and designs with the restrictions of your pharma CRM are considered and managed, saving you time and resource.

CRM/CLM effectiveness consultancy

There’s a good chance you’re not making the most of your CRM, its suite of CLM tools, integrations and analytics. With our in depth knowledge of Veeva, Agnitio and MI Touch we can help you extract more useful data, present more meaningful visuals and synchronise more of your processes.



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